Like the Marlboro Man.if he happened to be into other Marlboro Men. But when one particular look cropped up in the post-Stonewall gay scene of the 1970s, it was so popular-and so distinct-that the guys who sported it were dismissed as “clones.” Inspired by archetypes like cowboys and bikers, the clone look was all about denim, plaid shirts, bomber jackets, and t-shirts, with a body-conscious bent.
Every historical social scene has had its uniform.